BIC Indonesia

BIC, the undisputed global leader in ballpoint pens, is setting its sights firmly on Indonesia's thriving market. We're thrilled to be their trusted partner in this exciting expansion, crafting and executing impactful brand campaigns from the ground up, We then translate this into a compelling creative concept that resonates with local audience.

Project information

Brief description

  • The BIC MOB Competition 2015 was a large-scale event designed to boost brand awareness for BIC products through a series of competitive performances. The event involved Junior and Senior High School students from 120 schools across Jabodetabek and Bandung.
  • The main concept of the event was a Flash Mob, adding an element of surprise and excitement. The goal was to engage students, teachers, and school officials, creating memorable experiences and promoting BIC products in a fun and interactive manner.
  • The Celebration
  • The Expression
  • The Performance
  • The MOB
  • The Winner
  • Giveaway
  • POSM
  • Videos
  • BTS