BIC Indonesia

BIC, the undisputed global leader in ballpoint pens, is setting its sights firmly on Indonesia's thriving market. We're thrilled to be their trusted partner in this exciting expansion, crafting and executing impactful brand campaigns from the ground up, We then translate this into a compelling creative concept that resonates with local audience.

Project information

  • Theme:
    BIC Sponsorship Program
  • Category:
    Hard Selling, Sponsorship
  • Project date:
    2016 - 2017

Brief description

  • The BIC Sponsorship Program was a Direct Sales Activity aimed at supporting events through pre-event fundraising, targeting Senior High School and University students, the program fostered entrepreneurial skills and engagement by providing opportunities for students to raise funds for their events.
  • This initiative not only promoted BIC products but also empowered students to achieve their event goals through innovative and supportive means.