ICT & EO

Project information

• Theme:
  Stabilo Youth Entrepreneurship Competition
• Category:
  Activation, Workshop, Hard Selling, Competition
• Project date:
  September - December, 2016
• Coverage Area:
  Jakarta, Bandung
• Documentation:
  https://photos.app.goo.gl/JHhsKbvoWsJHSQkD9

Brief description

• The STABILO Youth Entrepreneurship Competition was a dynamic initiative aimed at fostering entrepreneurial skills and increasing brand awareness for STABILO products. Targeting vocational schools, the competition was structured into three stages:
• 1. Marketing Plans (Qualification)
  2. Entrepreneurial Workshop (Training)
  3. Entrepreneurship Challenge (Competition)
• In a total timeline of four months, this initiative created global awareness and successfully boosted sales and brand visibility through various sales activities. The final stage resulted in participants achieving sales worth 140 million rupiah in just about three weeks, showcasing their entrepreneurial prowess and the program's effectiveness.
• The program was highly beneficial for participating schools, particularly those with a focus on entrepreneurship education. It also empowered students to develop and apply their business skills in a real-world setting, creating a lasting impact on their entrepreneurial journey.