Project information

Brief description

  • "JABAR Lautan Kopi" wasn't just another event, it was a strategic rebranding initiative.
    We combined three established coffee festivals : "Ngopi Saraosna, West Java Coffee Festival, and Bandung Lautan Kopi" into a unified showcase, amplifying their impact and aligning with the West Java Governor's vision for tourism development.

Scope of Work

  • Concept & Branding

    Crafting a cohesive identity that resonated across platforms

  • Immersive Coffee Bar

    Blending touch-screen kiosks, captivating video displays, and seamless WhatsApp notifications for an interactive experience

  • Diverse Showcase

    60 curated coffee tenants from 12 distinct Javanese regions

  • Engaging Activities

    From brewing competitions to culinary showcases and vibrant booth displays

  • Strategic Partnerships

    18 supporting sponsors and 8 media partners amplified the reach

  • Comprehensive Marketing

    Event collaterals across 32 Bandung hotspots and engaging online campaigns

  • Live Entertainment

    Uplifting music, informative talk shows, and enriching workshops

  • 3D Visual
  • Apps
  • Booth
  • Carnaval
  • Coffee Bar
  • Competition
  • Live Performance
  • WORKSHOP
  • POSM
  • After Movie