Project information

  • Theme:
    Stabilo Exam Grade Roadshow
  • Category:
    Activation, Roadshow, Try-Outs
  • Project date:
    November 2009 - April 2010
  • Coverage Area:
    Jabodetabek, Banjarmasin, Lampung, Denpasar, Manado, Pontianak, Palembang, Semarang, Pekanbaru, Yogyakarta, Surabaya, Malang, Makassar
  • Documentation:
    https://photos.app.goo.gl/xPu34TPHnvhvg9Nh6

Brief description

  • The Stabilo Exam Grade Roadshow was an engaging initiative aimed at enhancing educational outcomes and brand awareness for Stabilo products. Within a 6-month timeline, this program reached 532 Elementary Schools (SESS B+ - A) in 17 major cities, involving over 106,500 students from grades 4 to 6.
  • The program included product sampling, interactive presentations, engaging games and booth sales. As for 6th-grade students, it provided educational support related to exams and try-outs, with real-time results using high-speed scanners.
  • This initiative not only provided valuable educational support to students but also effectively promoted Stabilo products through interactive and practical activities.